The way to present news online is different to the traditional mode for many reasons. Easy navigation, frequently updated information, immediacy and interacting with the reader are key factors for the success of an online publication.This year, The Guardian won the British Press Awards for the best website, reaffirming its position as a positive example of online journalism. The newstories gain constant updates, are easy to access and allow the readers to add their own comments. Video and audio clips, extra photos and hyperlinks contribute to better quality information, transforming the online version into a multimedia one. Apart from this, the reader can also access the archives, take part in quizzes, polls and chat forums, find a new job and upload a CV, buy everything from books and insurance policies to daffodils and knives, find a soul mate and book a restaurant, rent a DVD, share favourite articles with friends, comment, criticise, agree, disagree, appraise and – yes! - read almost everything he would do in the print version.
In terms of layout, The Guardian online is very well constructed, offering to the busy online reader, easy access to its various sections. Tags with different colours, a very simple but useful tool, are used to identify the sections. It also caters for accessibility allowing a bigger font size, what makes reading on a computer screen easier.
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